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DNA VR is the First Virtual Reality Arcade Experience in London providing both single-player and multiplayer VR experiences for up to 10 players in the same Virtual World. Once you put on your VR Headset, the boundaries disappear and your Virtual Journey begins. From there the only limit is your imagination.

As of today we have 3 venues: in Camden, Hammersmith and Battersea Power Station that can accommodate  13-15 players per venue playing simultaneously. We have invested heavily in state-of-the-art hardware so our customers could try Virtual Reality with the best quality currently available on the market. Our VR Masters are the experts in Virtual Reality and we test all of the VR experiences ourselves before recommending them to anyone.

Currently, we have 4 main types of experiences available at all 3 venues: VR Arcade, VR Escape room, Premium Free-Roaming experience and Ubisoft's VR Escape rooms. 

VR Arcade, VR Escape room and Ubisoft's VR Escape rooms are set in separate VR Pods. Each VR Pod is fitted with one VR Headset (1 per participant).

Premium Free-Roaming experience is set in a separate Free-Roam zone where the whole team can walk around freely and play together. 

All our experiences are private, so while there may be other customers at the venue, you are never going to play with strangers (unless you want to make new friends, we don't judge!)

All experiences are hosted by our dedicated VR Masters so if you need a hint or not sure what to try next - just give them a shout!

To explore all games visit our games and experiences page

Our Pricing varies based on the day and the size of the group and starts at £29pp for VR Arcade and £22pp for VR Escape rooms. Larger groups can benefit from the group discounts applied automatically to larger bookings. If you book 2 consecutive weekday slots for the same type of experience you will also get a 20% discount for the second slot! 

To See Full pricing visit our pricing page

VR Arcade:

Each player gets a headset and will be placed inside their own VR booth. You have an hour (or book 2 consecutive slots to have more) and can play as many games as you’d like. You will hear each other inside the game and can interact with them in multiplayer experiences.

Max number of people in the same Virtual World: 10.
Duration: 1 hour (but you can book 2 or more slots).

VR Escape Rooms and Ubisoft VR Escape rooms:

Same setup as with the VR Arcade, but here you need to choose 1 game and will have one hour to solve all puzzles in a team.

Max number of people in the same Virtual World: 6 for VR Escape rooms, 4 for Ubisoft VR Escape rooms. For larger teams, we can run multiple instances of the games in parallel.
Duration: you have 1 hour to complete the game (but you can book 2 or more slots).

Premium Free Roam:

The whole team is placed inside one larger room where you walk completely wireless together (in the headsets). Currently, there are 2 choices here: Free Roam VR Escape rooms or Free roam shooters. You have to choose between these two options and either beat an escape room or have a number of rounds shooting zombies/robots in a team. You can also add a short horror experience here as an extra.

Max number of people in the same Virtual World: 4.
Duration: 40 minutes + setup time (you can book 2 or more slots).

Absolutely! Once you are at the venue, our friendly VR Masters will explain the controls and advise you on which game to choose and how to navigate. They will always be on hand if you get stuck or need help. The VR Masters will monitor your game progress, communicate with you through the headphones and come to your aid as soon as needed!

DNA VR is a live experience - like a cinema or theatre - and once the booking is confirmed, we cannot accept requests to refund for cancellations.

However, we do understand that sometimes customers have to reschedule their sessions. 

Please let us know should your circumstances change and our team will do their best to reschedule your session for a more suitable slot. Please note a 10% rescheduling fee is applicable for all customers who wish to reschedule less than 48 hours before the booking. If you are rescheduling to a more expensive time slot, the difference can be paid online or with a card at the venue.

Please note we do not accept cash. 

Additionally, under certain circumstances, we can issue store credit which you will be able to use at a later date. The amount of store credit will be equal to the amount you paid minus the rescheduling fee.

We believe that VR is something that does not have age limits. We are able to find an experience suitable for almost any age. However, due to the size of the headset we do not usually recommend the experience for the customers younger than 7 years.
Current recommendations are the following: 

VR Arcade: 7+
Premium Free Roaming: 12+ 
VR Escape Rooms: 10+ (7+ if accompanied by an adult)
Ubisoft's VR Escape rooms: 12+ (10+ if accompanied by an adult)

Please note, certain games have their own age recommendations. To find out more please visit our VR Games page.

We have three venues: in Camden, Hammersmith and Battersea Power Station:

Camden: Units 1&2, 400-404 York way, N7 9LR, London (between Nisa Local and York Pharmacy)
Parking: Local street parking on York Way.

Hammersmith: Unit A, 77 Fulham Palace road, W6 8JA, London (at the back of Eat17, inside the yellow arch and turn left)
Local street parking on Yeldham Road

Battersea Power Station: 18 Arches Lane, SW11 8AB, London (between Battersea Brewery and Archlight Cinema)
Parking: Parking is available in Circus West Village (SW11 8EZ) 24 hours a day. To access the car park, enter from Battersea Park Road and drive straight along Pump House Lane. Turn left as you reach the new development and drive into the underground car par

If you are having trouble finding us just give us a call. Our VR Masters will be with you at no time!

To find out more please visit our contact page.

DNA VR is a social experience and obviously, we understand if you want to enjoy a couple of drinks before you come.

However, please remember, too much alcohol and VR do not mix very well.

Therefore, in order to make your experience smooth and enjoyable as well as to protect your group from unnecessary incidents, we recommend to come as sober as possible. Our team members would be most delighted to recommend some great bars and restaurants nearby for a drink after the experience!

We also have a strict no drugs policy.

If our staff believe that you are too intoxicated to play, for your safety and the safety of other customers, we may ask you to reschedule your booking.

Please note: we will be unable to offer a refund.

No! You only have to choose the type of experience: VR arcade, VR Escape room (or Ubisoft Escape room) or Free Roam. 

In VR Arcade you will be able to play multiple games and switch at any point. For the others, our VR Masters would be more than happy to help you pick the right experience!

We have always taken hygiene seriously. From day one we have been using disposable face masks for all VR headsets and sanitised all the equipment after each use. Now we have implemented extra steps to put your mind at ease during your Virtual Journey.

Social Distancing
Customers in each of our VR pods are separated with walls and are kept apart and in our Free-roam experiences customers are always playing only with the group they came with.

All our headsets are fitted with disposable face masks that are changed after each client. We have hand sanitisers throughout the venue and have also implemented extra cleaning routines after each session: all the equipment and surfaces are wiped down with anti-viral wipes.

Extra precautions
If one of the clients is experiencing any of the Covid-19 symptoms we kindly ask them to notify us and we will reschedule their session free of charge.

Over the years we have run hundreds of different types of events. 

From Birthday Parties (from the age of 7) and Corporate Events (up to 30 participants) at our venues to brand activations and collaborations off-site (up to 500 people). 

If you are looking for your next event organiser you have just found one. Just drop us a message or email at info@dnavr.co.uk and we will organise it in no time!  You can learn more about it on our VR Events page.

Please contact us and we will help you sort it out.

Our experiences are available as digital gift vouchers.

If you would like to spoil someone you love and buy a gift voucher - follow this link.

All our vouchers are valid for a year and can be redeemed for any of our experiences at any of the venues!

The optimal VR experience requires users to move their head and neck, and have use of at least one hand to interact with the environment.

Our newest venue at Battersea Power Station has full wheelchair access and our VR Masters are more than happy to recommend more accessible games! 

Be sure to consult your doctor before visiting us if you have pre-existing serious medical conditions (such as a heart ailment), conditions that affect your ability to safely perform physical activities, psychiatric conditions (such as anxiety disorders or post-traumatic stress disorder).

We have worked with many customers who have special needs and are always happy to provide extra help whenever possible. When in doubt, please do not hesitate to ask a member of our staff and we will help you choose an experience according to your needs.

Definitely. We believe VR is for everyone regardless of their interests, age and tech-knowledge. That is why we are providing a huge array of both games and VR experiences to make sure that any customer finds something to their taste.

Virtual Reality (VR) is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, VR places the user inside an experience. Instead of viewing a screen in front of them, users are immersed and able to interact with 3D worlds.

Battersea Power Station: 

Closest Tube Stations:
Pimlico (Victoria Line), Sloane Square (District/Circle) and Battersea Park (Overground) stations are all within a 15-20 minute walk from our venue.

The 44 (if coming from South), 137, 452 all stop nearby with around 5 minutes walking distance.


Closest Tube Stations:
Kentish Town (Northern line), Caledonian Road (Piccadilly line) and Camden Road (Overground) stations are all within a 15 minute walk from our venue.

The 29 (from Camden or Holloway) and the 390 bus (straight from Kings Cross) routes also have stops nearby.

Hammersmith / Fulham

Closest Tube Stations:
Hammersmith (Hammersmith and City, District and Piccadilly lines)

72, 9, 23, 27, 306 (near Hammersmith station)
190, 211, 220, 295 (closest to us).

Unfortunately, we do not have any dedicated customer parking at our venues but there is plenty of street parking/public car parks nearby. 

Please see the links below for more information.

Camden: Local street parking on York Way.

Battersea Power Station: Underground carpark at Battersea Power Station.

Hammersmith: Local street parking on Yeldham Road.

Definitely! It's much more fun to share this exciting experience with somebody! We have options for up to 10 players together in the same world! You can either play one of our multiplayer games in VR Arcade session or solve puzzles together in one of our VR Escape rooms / Ubisoft VR Escape rooms tailored specifically to families and groups of customers of all ages.

Finally our recent arrival, the Free-Roam experiences are suitable for up to 4 people in the same physical room!

Our Normal Opening Hours are:


Weekends :

Please note, we do open earlier (and can close later) for pre-booked sessions! 

All bookings at DNA VR are private. While there might be other customers at the venue you will always play with people from your group. (Unless you choose to make new friends of course!)

Yes, indeed! We have developed an 8-week online course for those interested in VR Development. We will teach you how to create your own assets in VR with Gravity Sketch, export them and build your own VR Experience with Unreal Engine without writing code!

To sign up visit https://www.dnavr.co.uk/vr-academy/

Our capacity varies slightly by venue:

Battersea: 11 Separate VR pods, 4 Free Roam headsets. Maximum 15 people playing simultaneously 
Hammersmith: 9 Separate VR pods, 4 Free Roam headsets. Maximum 13 people playing simultaneously 
Camden: 10 Separate VR pods, 4 Free Roam headsets. Maximum 14 people playing simultaneously 

However, we do provide corporate bookings and birthday parties for up to 25 people at any venue.

Of course, you can. If we do have availability, you can book extra slots straight away. Please note, we cannot accept cash

You do not have to come too early. We recommend that our clients to come 5-7 minutes in advance to listen to the introduction and review the setup process. Unfortunately, we might not be able to add time for the customers who arrive late

We are happy to accept any walk-ins, however we are often fully booked on busier days, including weekends. 

Therefore, we strongly recommend booking a slot online at https://booking.dnavr.co.uk or calling/emailing or reaching out to us on social media in advance to check availability to avoid disappointment.

Please note, unfortunately we can only accept cards as payment and do not accept cash.

One of the greatest advantages of our venue is that each of the players has sufficient area to play safely. They are separated from each other with soft walls and, therefore, won't accidentally touch or hit each other. HTC also developed a system that prevents players from walking into walls. If you are close to an obstacle, a hologram will be projected inside the game to let you know.

We take hygiene seriously. We are using disposable face masks and always change them after each customer. We also regularly clean the headsets and the controllers so you won't have to worry about that!

We are doing our best to provide experiences that are associated with lower probability of motion sickness. It has been argued that the highest level of motion sickness in VR is associated with VR Roller-coasters and similar experiences. We test all the games ourselves before offering them at DNA VR. We also setup and test all our equipment so it works without causing any motion sickness. However, as with any motion-related entertainment, some people may be susceptible to unexpected side-effects during the VR session. If you feel unwell at any point please let a member of DNA VR team know and we will be there to help you.

To make the experience as smooth and as enjoyable as possible we do recommend our customers to take off their glasses or use contact lenses. However, HTC Vive head-mounted display (HMD) features slots to allow the average pair of eyewear to fit inside while using the system. The Vive also features adjustment knobs to configure the focus for each eye independently, and a separate adjustment knob to match the screen separation to that of your eyes. If you are not sure about this please contact our team and they will be happy to help you.

We take safety seriously and have taken many measures to make sure the experience is as safe as possible. We have soft mesh walls and floors that match virtual gridlines that pop up in your headset when you get close to the wall to prevent you from walking into or hitting the wall. We require all players to use the wristraps attached to the controllers when playing. The cables are mounted above the player and attached to the ceiling to prevent tangling and getting physically caught in them. Our VR games are very immersive - this is a gentle reminder not to put your weight on anything in the VR world as it isn't really there! Please avoid leaning or or sitting on any virtual objects - no matter how tempting!

We are currently using HTC Vive Pros across the venues and powered by state-of-the-art PCs to insure a smooth VR Experience. For our Premium Free-Roam Experience we have 3 Wireless HTC Vive Pros and 1 backpack PC for even better resolution and performance.

With the growth of home VR and standalone headsets you can try VR nearly anywhere including the comfort of your home.

However, for the best experience you need both high-end VR Equipment and loads of space. You also need your team to play together!

All this comes together at DNA VR, a Virtual Reality Arcade with London venues in Camden, Hammersmith and Battersea Power Station.

Come together and enjoy unmatched immersion!

Never tried VR before and want to check out as many experiences as possible? VR Arcade is the right option for you. Up to 10 people in the same Virtual World, more than 50 experiences. Anyone would find a game to fall in love with.

Like solving puzzles in a team trying to beat the clock? VR Escape rooms are the best option.

Freedom of movement and deep immersion excites you? Free-Roam is the answer. Walk around freely with your teammates fighting zombies, saving the Earth from an asteroid or Escaping from an underwater temple.

We have everything you need for the best VR experience. The rest depends on you!

So you have chosen your VR experience but not sure how to get the most out of it?

First, you need to remember that the experience is very safe both in terms of Covid and general safety. We are using disposable masks for the VR Headsets and sanitise all equipment regularly.

Second, while incredibly immersive, the experience is virtual so nothing in the game can hurt you. The headsets recognise the boundaries of the room so whenever you are approaching the wall they will guide you. Our VR Masters are monitoring you throughout the session and will keep talking to you if you need any support. If you feel uncomfortable at any point just give them a shout and they will rush to help you!

Finally, we can recommend that you wear comfortable clothes and avoid high heels.

And that is it, just grab your team, come to DNA VR and get ready!

The pop-up is located in Roehampton Sport & Fitness Centre, Laverstoke Gardens, London, SW15 4JB.

It is currently working on Saturdays and available for pre-booked sessions only. 

You and up to 7 friends can play VERSUS together in the same 10 x 10m, safe and padded, play space. You pick whether you are in the blue or red team and can play a series of 90 second rounds to see which team wins overall.

The maps are generated into different, unique layouts so no two battles are the same!

Our pop-up is located in Roehampton Fitness Centre allowing us to build a massive Pop-Up Arena for VR Laser Tag. 

The setup is significantly lighter than our usual venues, however, the space is truly enormous allowing up to 8 people to walk around completely wireless in this exhilarating VR Experience for the whole family!

We also have facilities for snacks and drinks afterwards making this a great place for a Birthday Party. 

Get in touch to learn more!

The standard session lasts for 40 mins.

If you have a large group or intend to host a birthday party you can book the session for 1 hour 40 minutes! To do that simply select "VR Laser Tag Party booking"!

There is a vending machine on site in the cafeteria area.

If you are organising a party of longer than 1 hour we would recommend ordering or bringing some food + drinks to the venue. Our operations team will be more than happy to assist you!

Yes! This experience is designed for anyone from the age of 7. The game itself is not gory nor too intense for younger children.

The floor is padded and if you find yourself out of the play space the onboard cameras will turn on + there will be our friendly VR Masters to help you throughout your session.