Unimaginable
VR Experience
in London

Currently, we have 4 main types of experiences available at all 4 venues: VR Arcade, VR Escape room, Premium Free-Roaming experience and Ubisoft's VR Escape rooms. 

VR Arcade, VR Escape room and Ubisoft's VR Escape rooms are set in separate VR Booths. Each VR Booth is fitted with one VR Headset (1 per participant).

Premium Free-Roaming experience is set in a separate Free-Roam zone where the whole team can walk around freely and play together. 

All our experiences are private, so while there may be other customers at the venue, you are never going to play with strangers (unless you want to make new friends, we don't judge!)

All experiences are hosted by our dedicated VR Masters so if you need a hint or not sure what to try next - just give them a shout!

To explore all games visit our games and experiences page. 

Our Pricing varies based on the day and the size of the group and starts at £28pp for VR Arcade and £22pp for VR Escape rooms. Larger groups can benefit from the group discounts applied automatically to their booking. If you book 2 consecutive weekday slots for the same type of experience you will also get a 20% discount for the second slot! 

To See Full pricing visit our pricing page. 

VR Arcade:

Each player gets a headset and will be placed inside their own VR booth. You have an hour (or book 2 consecutive slots to have more) and can play as many games as you’d like. You will hear each other inside the game and can interact with them in multiplayer experiences.

Max number of people in the same Virtual World: 10.
Duration: 1 hour (but you can book 2 or more slots).

VR Escape Rooms and Ubisoft VR Escape rooms:

Same setup as with the VR Arcade, but here you need to choose 1 game and will have one hour to solve all puzzles in a team.

Max number of people in the same Virtual World: 6 for VR Escape rooms, 4 for Ubisoft VR Escape rooms. For larger teams, we can run multiple instances of the games in parallel.
Duration: you have 1 hour to complete the game (but you can book 2 or more slots).

Premium Free Roam:

The whole team is placed inside one larger room where you walk completely wireless together (in the headsets). Currently, there are 2 choices here: Free Roam VR Escape rooms or Free roam shooters. You have to choose between these two options and either beat an escape room or have a number of rounds shooting zombies/robots in a team. You can also add a short horror experience here as an extra.

Max number of people in the same Virtual World: 4.
Duration: 40 minutes + setup time (you can book 2 or more slots).

Absolutely! Once you are at the venue, our friendly VR Masters will explain the controls and advise you on which game to choose and how to navigate. They will always be on hand if you get stuck or need help. The VR Masters will monitor your game progress, communicate with you through the headphones and come to your aid as soon as needed!

With the growth of home VR and standalone headsets you can try VR nearly anywhere including the comfort of your home.

However, for the best experience you need both high-end VR Equipment and loads of space. You also need your team to play together!

All this comes together at DNA VR, a Virtual Reality Arcade with London venues in Camden, Hammersmith and Battersea Power Station.

Come together and enjoy unmatched immersion!

Never tried VR before and want to check out as many experiences as possible? VR Arcade is the right option for you. Up to 10 people in the same Virtual World, more than 50 experiences. Anyone would find a game to fall in love with.

Like solving puzzles in a team trying to beat the clock? VR Escape rooms are the best option.

Freedom of movement and deep immersion excites you? Free-Roam is the answer. Walk around freely with your teammates fighting zombies, saving the Earth from an asteroid or Escaping from an underwater temple.

We have everything you need for the best VR experience. The rest depends on you!

So you have chosen your VR experience but not sure how to get the most out of it?

First, you need to remember that the experience is very safe both in terms of Covid and general safety. We are using disposable masks for the VR Headsets and sanitise all equipment regularly.

Second, while incredibly immersive, the experience is virtual so nothing in the game can hurt you. The headsets recognise the boundaries of the room so whenever you are approaching the wall they will guide you. Our VR Masters are monitoring you throughout the session and will keep talking to you if you need any support. If you feel uncomfortable at any point just give them a shout and they will rush to help you!

Finally, we can recommend that you wear comfortable clothes and avoid high heels.

And that is it, just grab your team, come to DNA VR and get ready!

Our VR Arcade Sessions last 60 minutes. That means a full 1 hour of gameplay, not including the briefing and introduction.


The VR Escape Room sessions and Ubisoft VR Escape Room sessions are designed to last up to 60 minutes. That means that you will have 60 minutes to solve puzzles and get out in time. If you manage to solve all the puzzles early, you will get a permanent spot on our Leaderboard page!

Our Premium Free-Roaming sessions last around 40 minutes. If you would like to extend the Premium Free-Roaming session, we recommend booking Premium Free-Roaming Extra to add a short extra experience in the end. If you would like to make your experience even longer - simply book two back-to-back slots and receive a discount on your second hour!